• our EMINENCE ... for your PROMINENCE

    AFAQ's Guarantee to Collaborators Strategic for our People

  • "Citizens ever-verge on majestic horizons. We see next paradigms with you, and bring them in reach."

    - Sheikha Latifa M.M. espoused to HH Sheikh Hasher A.J. Al Maktoum


    ENVISAGE the rise of new alternative classes . . .

    Investment-committeed family offices, agent/distributor-based global expansion, and startups-for-the-exit are so last-century.


    As future-based economies grow and the crowd holds all means of creation, the line between real and conceptual assets blurs. Est. 2015, AFAQ Group is a key set of commercial stewardship boutiques, steering reputed identities, know-how, investment, locations, and regulations for pervasive prosperity.


    It perpetuates parametered dealflow for likeminded sovereign institutions and wealthy houses, while tactfully placing patronage, funds, logistics, clearances, permits, IP, and land for operations, products, projects, and platforms that are existential to our evolving tribal collective. Together, we serve the many.

    . . . with those on the edge of new PERSPECTIVES

    In such fast-growing societies, barriers to the free flow of capital between capitals, goods for good, and value with values are often obscured. A more cultured lens is needed… one immersed in both local government affairs and emerging trends globally.


    From our uniquely informed vantage, we pipeline cause-driven oxygen to multiple points of unmet need through privileged access to institutions of merit, individual generators of change and the prodigal backers behind them. Informing and assisting without expectation, we view risk differently… circling a world of new-frontier returns with proven safety while authentically upholding integral values in rejoice. Our outlook is years further than present markets, but we climb wholly grounded in the certainty of now.

  • WHAT MOVES US: Our Environmental Context

    In world economies being re-geared for innovation, entirely new types of private offices are needed.

    Families here today need by their side the eyes of a younger sibling to orient them into a hyper-changing world— a catalyst for upheaval to stay relevant in the next decade’s operational and financial landscape. Hello AFAQ.




    ⚭ AFAQ Group L.L.C., its investors, and employees have no relation to leadership certification, property development, or Islamic finance companies bearing similar names ⚭

    Mr. Mohammed Ahmed Bin Al Sheikh Mejrin Al Murrar

    Founding Principal

    Ex-UAE Armed Forces

    Sheikh Hasher Bin Ahmed Bin Juma

    Al Maktoum

    Founding Principal

    Ex-Dubai Police

    Sheikha Latifa Mohammed Bin Mejrin

    Al Murrar

    Founding Principal

    Board Chair ♖ | CEO

    Mr. Habib H. Al-Assaad

    Exec. Co-Director

    IMPACT HUB Maker

    Oryxsis 1 Banking Fund

    ORACLE, GM, Motorola


    Mrs. Ayesha A. Sayed

    Exec. Co-Director

    Sacred & Gift Economist

    World Future Studies

    Gates Fellow to TED

    Web of Change

    Slated Talent

    Relationship Weaver ♡

    Research Maven ♢

    Financial Scientist ♧

    Legal Maverick ♤

    Futurist-in-Residence 🎲


    To mitigate risk, we add further add value to incoming concepts as necessary through key pedestals


    For approved partners on investor and brand sides, we extend sponsorship, patronage, presence, and facilitation... boosting “dealability" via the honourable titles and status of influential VIPs in our circles


    Nuanced, seasoned understanding of local protocol, context, and business operations, given our diversely seasoned managerial and entrepreneurial experience in key innovation-heavy industries in the region


    Plugged into expansive 50,000-strong combined network of rich worldwide interconnections (many who are visionaries behind emerging trends soon to shape your future)… to find coveted new minds behind new segments, independently validate assumptions to aid analysis, and avert investment pitfalls


    Operationally, new or existing in-house vehicles can lend commercial support to investments. We ally/pair their resources with the objectives of our partners for faster and more economical upstart, penetration, or adoption in the Middle East and North Africa. See below for in-depth look

  • 4 ▒ 3 ░ 2 ▒ 1 ░: our ACCELERATION Instruments

    This optional quartet of lean GPV's (general-purpose vehicles) assures confidence for our trusted collaborators

    LMM General Trading + Medical-Grade Warehouse

    ONSHORE TRADE ENABLEMENT: LMM™ has staff, office, controls, systems, logistics, and rare licenses (such as for controlled items) to rapidly import / [re]export any consumer product or B2B solution under the sun that is likely to solve some of the most pressing issues of our time. It slashes sample / PoC / prototype entry time for pre-selling and can file early GCC patent protection & customs clearing, as well as act as a local/regional distributor on-demand, realizing the benefits of your own trading subsidiary without the costs and headache.

    AFAQ Group for General Investment [as itself]

    ASSET FOSTERING: AFAQ Group has its own land, a cluster of family wealth, and a rolodex of policymakers. Via JV’s and alliances, it legally steers capital for those involved in new approaches to the creation & caretaking of tangible & intangible estates — real or virtual, from monetary currency accounts (retail, wealth, or sovereign), built facilities, sensitive security equipment, off-plan property developments, to even software & patents. Some want to compliantly navigate Central Bank or Securities & Commodities Authority regulations. Others desire Municipal, Civil, Interior. or Land department concessions. AFAQ's profile supports partners in their handling nationally-protected assets of clients closed to ordinary applicants. Our condition is that they underscore our ethical virtues and their venture bolsters - not undermines - prosperity for our denizens.

    Teknix Technical Services

    CONTRACTED BIDS: We place in your hands the ability to manifest development within the GCC and to less fortunate parts of the Arab and Islamic worlds, hands-on. Teknix℠, our project contracting arm, lends itself for partner-held companies' various desired works in these spheres, be they in the physical or digital realm (infrastructural, industrial, commercial, or residential related, as private or PPP, concessionary, DBO, BoT, or otherwise — or — for ramping up local engineering talent for pre-entry localization, and maintenance thereafter). It can prime RFP’s/tenders where a local firm is mandatory (E.g. government customers), or source programming, project management, and labor from the UAE’s skilled pool and more affordable capitals like Cairo, Beirut, Amman. For praiseworthy applications by the vetted, Teknix is able to obtain all kinds of clearances, including to the most sensitive MENA defence sites (n.b.: we welcome non-lethal measures only).

    Irtiqa for Human Development

    SOCIETAL MARKETING: New tech needs new ways of feeling to be accepted and used. Irtiqa℠ is a mechanism for strategic re-adaptation. It seeds demand through immersed learning, readying populations to be readier for embracing next waves, ensuring return on investment. How do we go from "selling at the bottom of the pyramid" to “experiencing from the core of our circle to the peripheries”, creating cultural platforms? When idle, Irtiqa runs experiments to elevate aspiration, such as transformative journeys that recenter trendstarters from a tuition-to-intuition focus. Partner interests in services like academia, consulting, training can be Irtiqa-pilot-tested, prior to scaling via T-t-T curricula or medias. It is one more tool in our belt for even greater investor risk mitigation, closing the ecosystemic value loop.


    While not limited, our primary attention is on propagating private enterprise, academic R&D, communally-grown ingenuity, and corporate innovation which locally transfigures traditional mindsets and dated infrastructures that are losing relevance in a highly meshed world of 7.5B people. AFAQ Group favours the reliable monetisation of applied social sciences… established models for the well-being of our populations, nations, and planet. We especially enjoy scouting for or banking on game-changing creativity in (or cutting across several of) the following categories.

    ⚚ Civic Potential

    Banking Forms/Value Tokens, Athletics, Communal Spaces, Un-Learning & Re-Schooling

    ☖ Civil Services 2.0

    Digital Government, On-Grid Utilities, Affordable Habitats, Connected Home, De-Waste

    ☉ Resource Security

    Portable Energy, 4D Printing, Water & Food Resilience, Fuel Efficiency, Nonlethal Defense

    ⚕ Peak Health

    Smart Drugs, Bio-Pharma, Devices/Tools, Soft Nano-bots, Traceless Consumables

    ➲ Sentient Mobility

    Aerial & Autonomous Vehicles, Mass/Personalised Transit, Robotic-Aided Telepresence

    ⚄ Systemic Information

    Ware Revolutions, Transparent Immersion, Perceptually Intelligent Machines


    We conduct relations electronically and from various estates of our owners within and outside the UAE in informal contexts. Should you wish to deliver a parcel, you may correspond with staff at the following office :

    Location: 5th Floor, Sheikh Suhail bin Maktoum bin Juma Building (City Avenue), Port Saeed, Deira, Dubai, The United Arab Emirates. Type ‘LMM Offices’ in Maps for a pin.

    Switchboard: +9714-235 3000 - Ask for Cash Yarnickrovich

    Use of the form below is preferred for all non-urgent contact.

    We do not entertain employment or sales solicitations.


  • AFAQ GROUP and YOU: Perceiving New Vistas

    Ms. Q.R.S. De Graaf, our External Relations Associate, reviews all messages with interest.


AFAQ Web Site Terms and Conditions of Use

1. Terms

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this web site are protected by applicable copyright and trade mark law.

2. Use License

Permission is granted to temporarily download one copy of the materials (information or software) on AFAQ Group L.L.C.'s web site for personal, non-commercial transitory viewing only. This is the grant of a license, not a transfer of title, and under this license you may not:
modify or copy the materials;
use the materials for any commercial purpose, or for any public display (commercial or non-commercial);
attempt to decompile or reverse engineer any software contained on AFAQ Group L.L.C.'s web site;
remove any copyright or other proprietary notations from the materials; or
transfer the materials to another person or "mirror" the materials on any other server.
This license shall automatically terminate if you violate any of these restrictions and may be terminated by AFAQ Group L.L.C. at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession whether in electronic or printed format.
3. Disclaimer

The materials on AFAQ Group L.L.C.'s web site are provided "as is". AFAQ Group L.L.C. makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights. Further, AFAQ Group L.L.C. does not warrant or make any representations concerning the accuracy, likely results, or reliability of the use of the materials on its Internet web site or otherwise relating to such materials or on any sites linked to this site.

4. Limitations

In no event shall AFAQ Group L.L.C. or its suppliers be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption,) arising out of the use or inability to use the materials on AFAQ Group L.L.C.'s Internet site, even if AFAQ Group L.L.C. or a AFAQ Group L.L.C. authorized representative has been notified orally or in writing of the possibility of such damage. Because some jurisdictions do not allow limitations on implied warranties, or limitations of liability for consequential or incidental damages, these limitations may not apply to you.

5. Revisions and Errata

The materials appearing on AFAQ Group L.L.C.'s web site could include technical, typographical, or photographic errors. AFAQ Group L.L.C. does not warrant that any of the materials on its web site are accurate, complete, or current. AFAQ Group L.L.C. may make changes to the materials contained on its web site at any time without notice. AFAQ Group L.L.C. does not, however, make any commitment to update the materials.

6. Links

AFAQ Group L.L.C. has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by AFAQ Group L.L.C. of the site. Use of any such linked web site is at the user's own risk.

7. Site Terms of Use Modifications

AFAQ Group L.L.C. may revise these terms of use for its web site at any time without notice. By using this web site you are agreeing to be bound by the then current version of these Terms and Conditions of Use.

8. Governing Law

Any claim relating to AFAQ Group L.L.C.'s web site shall be governed by the laws of the State of Dubai, United Arab Emirates without regard to its conflict of law provisions.

General Terms and Conditions applicable to Use of a Web Site.

Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.
We will only retain personal information as long as necessary for the fulfillment of those purposes.
We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.
Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.
We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.
We will make readily available to customers information about our policies and practices relating to the management of personal information.
We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained.